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Posts about pop psychology/neuroscience and real psychology/neuroscience.
Charlotte Allen Bashing
March 2nd, 2008 | 4 Comments
Everyone else is doing it, why can’t I?
Count me in as another one who wonders how this piece of utter garbage got published in the Washington Post.
I think hilzoy said it best
Note to Charlotte Allen: if you find yourself having to argue that you are an idiot in order to make your case, you might consider the possibility that an idiot like yourself is unlikely to get much right about women, or for that matter about anything.
but I want to address the nonsense that Allen tries to pass off as scientific truth.
The Psychology of Super Bowl Ads
February 4th, 2008 | 5 Comments
When I was at that conference in Nashville I heard a talk by someone who’d left academia for industry and was now helping advertisers improve their branding using cognitive psychology principles. She presented an analysis of last year’s Super Bowl ads and the myriad ways in which they fail to do their job because they violate basic tenets of human psychology. They focus so much on making the ad memorable, that they forget to make the brand memorable.
Advertisers still haven’t learned.
I Remember
September 11th, 2007 | 1 Comment
While it’s not a flashbulb memory in the strict sense, I still remember where I was I found out.
I had shown up for my intro to social psych course with Professor Jeremy Freese with no idea that anything had happened. Back in those days, I simply got out of bed ten, maybe fifteen minutes before class, threw on some clothes and brushed my teeth, grabbed my backpack, and ran. My first indication that anything at all was amiss in the world was when Professor Freese announced that, due to events in New York, he was making a one-day exception in his strict anti-cell phone policy for anyone who was waiting to hear from someone. And then we pretty much had class as normal, except for one cell phone ring and the girl who ran out of the room to take the call.
After class, I went home and turned on the tv, wondering what was happening in New York. I believe my first response was, “Holy shit.”
