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Posts about sports, fitness, and other health-related items.
Brett Favre Retires
March 4th, 2008 | 4 Comments
My first thought was, “I’m glad Wisconsin isn’t voting today.”
The Psychology of Super Bowl Ads
February 4th, 2008 | 5 Comments
When I was at that conference in Nashville I heard a talk by someone who’d left academia for industry and was now helping advertisers improve their branding using cognitive psychology principles. She presented an analysis of last year’s Super Bowl ads and the myriad ways in which they fail to do their job because they violate basic tenets of human psychology. They focus so much on making the ad memorable, that they forget to make the brand memorable.
Advertisers still haven’t learned.
You Know You’re Out of Shape When…
February 26th, 2007 | 1 Comment
…a volleyball match is sufficient to make you sore the next day. Ow.
