Comments on: The Psychology of Super Bowl Ads http://www.thoughtbubbles.org/psychology/super_bowl_ads/ A grad student blog Tue, 07 Oct 2008 17:11:37 +0000 http://wordpress.org/?v=2.5 By: Lisa's Chaos http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4259 Lisa's Chaos Tue, 12 Feb 2008 04:32:26 +0000 http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4259 I actually liked the stupid guy dancing trying to jump start the car. nuts! Amp. I actually liked the stupid guy dancing trying to jump start the car. nuts! Amp.

]]> By: Solution: Generosity » CogKnition http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4189 Solution: Generosity » CogKnition Thu, 07 Feb 2008 07:54:07 +0000 http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4189 [...] got this far during the Super Bowl and an episode of American Gladiators. From here on out, it’s all stockinette, [...] […] got this far during the Super Bowl and an episode of American Gladiators. From here on out, it’s all stockinette, […]

]]> By: Ryan http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4187 Ryan Mon, 04 Feb 2008 23:50:46 +0000 http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4187 I also saw the Sobe logo before the Thriller dance started, so I at least knew what the brand was from the start. But for what it's worth everyone else in the room was going "Huh?" and "It must be Geico..." before I said "No, it's Sobe." And yes, the Amp ad was disturbing, but it made sense to me, what with the electricity and the music. As for the E-Trade: I laughed when the baby spit up and every female in the room went "Ewwww!" and my one friend who works in advertising (also female) said "I can't believe E-Trade approved that!" So that one could've been pretty demographic-specific. (Of course this isn't a very good sample size as I was the only male in the room at the time.) I also saw the Sobe logo before the Thriller dance started, so I at least knew what the brand was from the start. But for what it’s worth everyone else in the room was going “Huh?” and “It must be Geico…” before I said “No, it’s Sobe.”

And yes, the Amp ad was disturbing, but it made sense to me, what with the electricity and the music.

As for the E-Trade: I laughed when the baby spit up and every female in the room went “Ewwww!” and my one friend who works in advertising (also female) said “I can’t believe E-Trade approved that!” So that one could’ve been pretty demographic-specific. (Of course this isn’t a very good sample size as I was the only male in the room at the time.)

]]> By: Rob http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4186 Rob Mon, 04 Feb 2008 13:09:36 +0000 http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4186 Amp worked, but then again, I know that an ampere is the measure of how much electric current there is. The guy drinking it and powering electric equipment was actually memorable, but only if you have 5th grade science knowledge. Honestly, most people don't remember their 5th grade science. I suspect the drink was actually aimed at the group that does. Still not sure if the ad works. For the other drink, Sobe has been using lizards to brand their product for a while now -- there's a lizard silhouette on the bottles. I knew immediately that it was Sobe, but then again, I tend to note branding. That might be something like knowing what an amp is, though. There were two different commercials, so lizard and water are linked pretty well. All the commercials were aimed at me, I guess. Amp worked, but then again, I know that an ampere is the measure of how much electric current there is. The guy drinking it and powering electric equipment was actually memorable, but only if you have 5th grade science knowledge.

Honestly, most people don’t remember their 5th grade science. I suspect the drink was actually aimed at the group that does. Still not sure if the ad works.

For the other drink, Sobe has been using lizards to brand their product for a while now — there’s a lizard silhouette on the bottles. I knew immediately that it was Sobe, but then again, I tend to note branding. That might be something like knowing what an amp is, though. There were two different commercials, so lizard and water are linked pretty well.

All the commercials were aimed at me, I guess.

]]> By: Paul http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4184 Paul Mon, 04 Feb 2008 06:07:17 +0000 http://www.thoughtbubbles.org/psychology/super_bowl_ads/#comment-4184 I thought the Doritos mousetrap ad was the best. It had a great surprise twist and a low-budget style that made it stand out from the crowd --- cheap mouse costume with the seams showing instead of the CGI everyone else had. The final shot of the mouse beating up on the guy was great. The Thriller ad confused everyone at the party I was at and some still think it was a Geico ad. Sorry to see the Pats lose but they were certainly outplayed and still almost won somehow. I thought the Doritos mousetrap ad was the best. It had a great surprise twist and a low-budget style that made it stand out from the crowd — cheap mouse costume with the seams showing instead of the CGI everyone else had. The final shot of the mouse beating up on the guy was great.

The Thriller ad confused everyone at the party I was at and some still think it was a Geico ad.

Sorry to see the Pats lose but they were certainly outplayed and still almost won somehow.

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