RSSThe Psychology of Super Bowl Ads
February 4th, 2008 | 5 Comments
When I was at that conference in Nashville I heard a talk by someone who’d left academia for industry and was now helping advertisers improve their branding using cognitive psychology principles. She presented an analysis of last year’s Super Bowl ads and the myriad ways in which they fail to do their job because they violate basic tenets of human psychology. They focus so much on making the ad memorable, that they forget to make the brand memorable.
Advertisers still haven’t learned.
